SEO (Search Engine
Optimization) is never
a completely sure thing. If a company claims
that it can guarantee to get you
to the top spot in the SERPs
(Search Engine Results
Pages) for any given keyword, you should run a mile:
they’re blowing smoke.
While this is true however, what is also true is that some methods
are more successful than others. And some
are more of a ‘sure thing’
than others. And in that regard, the SEO strategy
that is perhaps the closest
thing there is to a guaranteed route
to success… is split
testing. Split testing essentially means taking a rigorous and somewhat scientific approach to your search engine optimization, which effectively means removing the guess work from the process. In fact,
what split testing really
amounts to, is helping your site to ‘evolve’ to become
the most optimized version of itself.
Learn all the strategies for SEO success in this E-BOOK.