What is Copywriting &
Why Is It So Important?
To answer the second part first: copywriting is perhaps the single most important skill
in online marketing. Get it right and everything else will
follow – sales, sign-ups, etc.
Get it wrong, and nothing else matters.
Simply put, copywriting is the writing you use to promote your online business. This
can include your
newsletter advertising messages, product sales information on your website and articles that promote your
product. It’s also your
headlines, your ads - any writing you use to promote your website or product is
what’s
known as copywriting.
Copywriting is what you use to get your customers and potential
customers
to take a particular action. For example:
· Click on an ad
· Place an order
· Sign up for
your
mailing list
· Click an affiliate link
· Get them to refer a friend to your
business
Many online business owners
make
the mistake of thinking they can just get some traffic
and they’ll be set. Those of you who are
getting traffic without results
know
the folly of this.
I’d like to congratulate
you for licensing this eBook because the information
in it
will put you ahead of many other internet business owners who make the mistake of
thinking that copywriting isn’t
important.